Case Study
Magpie
Find out how My Language Connection helped Magpie to engage with underserved communities to deliver key health information in a variety of languages and formats.
General Translation
Technical Translation
High Level Proofreading
Localisation
Subtitling
Voiceovers
Transcreation
Multilingual Typesetting
Client Overview
Experts in good cause campaigns & behaviour change, Magpie is a creative communications agency who use the power of insight & co-creation to challenge current thinking, to unearth new ideas and to develop imaginative
creative strategies that inspire, excite & engage. They’re on a mission to create healthier, happier communities, one campaign at a time.
Hundreds of previously unserviced people are able to access important health information in their own language thanks to our collaboration with MLC. Their end-to-end service means they can deliver for multimedia, from transcription and voiceovers for animated videos to documentation and web content, which makes it a simple, streamlined process for us.
Requirements & Challenges
Magpie create multimedia campaigns that truly make a positive impact on the communities they serve. From web content, printed & digital marketing collateral, to animated videos and audio booklets, each campaign has unique requirements. To bring their campaigns to life in different languages to engage diverse communities, they require a range of language services and a trusted language partner to provide ongoing support and services with quick response times and fast turnarounds.
Our Approach & Solution
As with all our projects and partnerships, we focus on a human approach – both when it comes to our style and level of service, our project delivery, and in the translations themselves. Our team work with native-speaking linguists
who are up-do-date with the life of the language and have either lived experience or an in depth knowledge of the subject at hand. With a dedicated project manager to oversee every element and engage multiple translators across a wide range of services (from translation to transcription, voiceover, subtitling, and proofreading), we ensure projects are delivered on time and on budget every time.
Sample Projects
Magpie co-created the Covid Explained campaign, which helped people across the Yorkshire and Humber region to live and work during the Covid-19 pandemic. Working with diverse communities across 15 local authorities to provide people living in the area with facts, guidelines, and real people’s stories, broken down into
easy-to-read advice available in 12 different languages.
Deliverables
- Translation and high-level-proof-reading (HLPR) of
website content, social media content, posters,
and leaflets. - Voiceover and post-production (VOPP) for audio
booklets. - From English into 11 different languages: Arabic,
Bengali, Czech, Farsi, Polish, Punjabi, Romanian, Slovak,
Kurdish Sorani, Tigrinya, and Urdu.
In another example, Magpie were working on behalf of the NHS in a campaign to promote the best way to obtain the medical information. In the Bradford and Craven district, there are a number of communities (English, Bengali, Urdu,
Polish and Romanian) and a lack of understanding about the best way to contact your GP or to obtain medical information. We provided translated information booklets with voiceovers in each language along with animated videos for each language to help promote the best methods to obtain medical advice. We also included a British Sign Language version of the booklet.
Deliverables
- A5 booklet translated into Bengali, Urdu, Polish and
Romanian. - A5 booklet recorded as Voiceover for each language
with British Sign Language. - Animated videos with Voiceover and subtitles in each
language.
MLC’s Top Three Tips for Making the Most of Medica 2023
As one of the UK’s leading boutique language translation agencies in the medical industry, My Language Connection (MLC) understands the significance of events like Medica 2023. Exhibitions like this offer an opportunity for healthcare professionals, researchers, and industry experts to come together and share their expertise. However, seldom do we think of companies that do not offer medical devices, manufacturing options or pharmaceuticals...
Victoria Nicol Wins Young Business Person of the Year Award at the Glasgow Business Awards 2023
We are thrilled to announce that Victoria Nicol, the Managing Director and Founder of My Language Connection (MLC), is the winner of the prestigious Young Business Person of the Year Award at the Glasgow Business Awards 2023. The My Language Connection team proudly saw Victoria accept the award at the Double Tree Inn amongst some of Glasgow’s most successful business talent, enterprises and business leaders. The Award is one of the most...
The Importance of Cultural Sensitivity in Localisation
Cultural Sensitivity in Localisation As the world continues to become more interconnected and interdependent than ever, businesses and organisations are increasingly expanding their horizons across borders, requiring localisation efforts to adapt their products or services for different markets. However, one crucial aspect that often goes overlooked in the localisation process is cultural sensitivity, which refers to the awareness and...
The Art of Voice-Over Translation
Have you ever watched a foreign film where the actors’ voices are replaced with translated audio? It’s only one example of many applications of voice-over, especially in a rapidly globalised world wherein video content from different languages is consumed worldwide. Voice-over translation is essential for businesses looking to effectively communicate with international audiences. In this guide, you will discover why a translated script is worth...
The Importance of Quality Assurance in Translation Projects
Ensuring Quality Management In the simplest terms, translation is the process of conveying the same message from one language to another. However, the translation process is never as simple or straightforward. To get a quality translation, you need to consider the target audience, the nuances of the language and the cultural factors. These factors combine to impact the translation quality. For this reason, it is important to develop a system to...
What is Back Translation, and Why is it Important?
Back translation is a technique often employed to guarantee that the language translation is done precisely and accurately while also considering the cultural context of the target language. It’s no secret that the translation process is rife with challenges as it is, which is why there is a need for a language service provider. Discover the importance of back translation and how it can ensure translation accuracy. What is Back Translation?...