Case Study
Magpie
Find out how My Language Connection helped Magpie to engage with underserved communities to deliver key health information in a variety of languages and formats.
General Translation
Technical Translation
High Level Proofreading
Localisation
Subtitling
Voiceovers
Transcreation
Multilingual Typesetting
Client Overview
Experts in good cause campaigns & behaviour change, Magpie is a creative communications agency who use the power of insight & co-creation to challenge current thinking, to unearth new ideas and to develop imaginative
creative strategies that inspire, excite & engage. They’re on a mission to create healthier, happier communities, one campaign at a time.
Hundreds of previously unserviced people are able to access important health information in their own language thanks to our collaboration with MLC. Their end-to-end service means they can deliver for multimedia, from transcription and voiceovers for animated videos to documentation and web content, which makes it a simple, streamlined process for us.
Requirements & Challenges
Magpie create multimedia campaigns that truly make a positive impact on the communities they serve. From web content, printed & digital marketing collateral, to animated videos and audio booklets, each campaign has unique requirements. To bring their campaigns to life in different languages to engage diverse communities, they require a range of language services and a trusted language partner to provide ongoing support and services with quick response times and fast turnarounds.
Our Approach & Solution
As with all our projects and partnerships, we focus on a human approach – both when it comes to our style and level of service, our project delivery, and in the translations themselves. Our team work with native-speaking linguists
who are up-do-date with the life of the language and have either lived experience or an in depth knowledge of the subject at hand. With a dedicated project manager to oversee every element and engage multiple translators across a wide range of services (from translation to transcription, voiceover, subtitling, and proofreading), we ensure projects are delivered on time and on budget every time.
Sample Projects
Magpie co-created the Covid Explained campaign, which helped people across the Yorkshire and Humber region to live and work during the Covid-19 pandemic. Working with diverse communities across 15 local authorities to provide people living in the area with facts, guidelines, and real people’s stories, broken down into
easy-to-read advice available in 12 different languages.
Deliverables
- Translation and high-level-proof-reading (HLPR) of
website content, social media content, posters,
and leaflets. - Voiceover and post-production (VOPP) for audio
booklets. - From English into 11 different languages: Arabic,
Bengali, Czech, Farsi, Polish, Punjabi, Romanian, Slovak,
Kurdish Sorani, Tigrinya, and Urdu.
In another example, Magpie were working on behalf of the NHS in a campaign to promote the best way to obtain the medical information. In the Bradford and Craven district, there are a number of communities (English, Bengali, Urdu,
Polish and Romanian) and a lack of understanding about the best way to contact your GP or to obtain medical information. We provided translated information booklets with voiceovers in each language along with animated videos for each language to help promote the best methods to obtain medical advice. We also included a British Sign Language version of the booklet.
Deliverables
- A5 booklet translated into Bengali, Urdu, Polish and
Romanian. - A5 booklet recorded as Voiceover for each language
with British Sign Language. - Animated videos with Voiceover and subtitles in each
language.
Quality Control in Medical Device Translation Services?
What is Quality Control in Medical Device Translation Services? In the global healthcare industry, precise communication is critical. Medical devices, which range from simple instruments to complex machinery, often come with detailed instructions, specifications, and regulatory requirements. When these documents need translation, ensuring accuracy and compliance is paramount. This is where quality control in medical device translation services...
Which factors are important in selecting a translation service provider?
By What Criteria Should You Select a Translation Service Provider? The need for accurate and effective translation services has never been more crucial. Whether you're a business looking to expand into new markets, a researcher needing to translate scientific documents, or an individual requiring personal translations, selecting the right translation service provider is paramount. But with so many options available, how do you make the...
Honouring Excellence: My Language Connection Shortlisted for ATC Language Industry Awards 2024
We are thrilled to announce that My Language Connection has been shortlisted as a finalist for The New Member of the Year 2024 Award.
What are the key objectives of medical device translation?
What are the Key Objectives of Medical Device Translation? In the rapidly evolving global healthcare landscape, the importance of precise and effective medical device translation cannot be overstated. As medical devices continue to play a critical role in patient care, ensuring that all related documentation and information are accurately translated is essential for several reasons. These translations must adhere to stringent regulatory...
What the New ISO 5060:2024 Accreditation Means for Quality Translation
What is ISO 5060:2024? The recently introduced ISO 5060:2024 standard is set to revolutionise the evaluation of translation services. This standard, published in February and titled “Translation Services – Evaluation of Translation Output – General Guidance,”, provides comprehensive guidelines for assessing the quality of delivered translations. In a world where adherence to regulations is becoming increasingly critical – , particularly in...
Breaking Language Barriers: The Comprehensive Services of My Language Connection Ltd
What are medical device translation best practices? In the medical device industry, accurate and effective communication is crucial. Whether it's user manuals, device labels, or user interfaces, ensuring that every piece of information is clearly understood by the target audience can be a matter of life and death. As medical device manufacturers expand into global markets, the need for precise and...