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The Purpose of Translation

We believe that translation is just the first step in your language project. Our passion is providing professionals just like you with an outstanding service – we make the time to speak with you, regularly checking in to understand exactly what you need, so we can help you achieve success in your target marketplace.

The Importance of Cultural Sensitivity in Localisation

Cultural Sensitivity in Localisation As the world continues to become more interconnected and interdependent than ever, businesses and organisations are increasingly expanding their horizons across borders, requiring localisation efforts to adapt their products or services for different markets. However, one crucial aspect that often goes overlooked in the localisation process is cultural sensitivity, which refers to the awareness and...

The Art of Voice-Over Translation

Have you ever watched a foreign film where the actors’ voices are replaced with translated audio? It’s only one example of many applications of voice-over, especially in a rapidly globalised world wherein video content from different languages is consumed worldwide. Voice-over translation is essential for businesses looking to effectively communicate with international audiences. In this guide, you will discover why a translated script is worth...

The Importance of Quality Assurance in Translation Projects

Ensuring Quality Management In the simplest terms, translation is the process of conveying the same message from one language to another. However, the translation process is never as simple or straightforward. To get a quality translation, you need to consider the target audience, the nuances of the language and the cultural factors. These factors combine to impact the translation quality. For this reason, it is important to develop a system to...

What is Back Translation, and Why is it Important?

Back translation is a technique often employed to guarantee that the language translation is done precisely and accurately while also considering the cultural context of the target language. It’s no secret that the translation process is rife with challenges as it is, which is why there is a need for a language service provider. Discover the importance of back translation and how it can ensure translation accuracy. What is Back Translation?...

How to Avoid Embarrassing Translation Mistakes and Costly Errors

If you’re serving customers from around the world, chances are not all of your target markets have English as their first language. You'll need language translation to effectively market your services and communicate with your customers. On the other hand, there are companies in certain industries wherein accurate translation is a must to ensure regulatory compliance. Whichever case applies to you, hiring professional translators to provide...

App Localization: The Complete Guide

In 2021, about 230 billion mobile apps were downloaded to connected devices. Whether you are looking for an app for online food delivery, online banking, gaming, shopping, and more, you are sure to find one these days. For app developers, the global opportunity is huge but also competitive. To attract investors and create a profitable digital venture, scaling your app globally is likely part of your roadmap and development process. But language...

Why is Human Translation so Important?

If you’ve used Google or any other machine translator before, chances are the results you got were either far out or not natural sounding. Machine translation and automated tools can be useful for everyday use, but they cannot match the accuracy and knowledge of a professional human translator for technical industries and purposes, such as medical or legal documents. In certain circumstances, there is no...

HealthTech and MedTech: What’s the Difference?

HealthTech and MedTech are often interchanged with some assuming that they mean the same thing. However, there are significant differences between the two that require exploration of these distinctions. As the name implies, they both use technology to improve access to and delivery of health services. What is HealthTech? HealthTech is what is also known as digital health, which uses technology to enhance the delivery of health services and...

Interpreter vs Translator: What’s The Difference?

An Increasing Demand For Language Services Cultural diversity and globalization in the healthcare field have boosted the demand for language services, specifically interpretation and translation services. Interpreters and translators play a pivotal role in improving healthcare delivery and healthcare outcomes to ensure that patients of any background or native language can get the care they deserve. But when it comes to translating written and...

Mobile Health (mHealth) Language Considerations

The Rise of Digital Health Technology is one of the main drivers of the healthcare industry. It has brought several innovations to the industry, in an effort to push healthcare equity and to provide easy access to healthcare across all nationalities, languages, and social statuses. Mobile health (mHealth) is one of the best examples of how technology has transformed the healthcare industry, along with wearable devices and similar technologies....