Are you ready to unlock the true power of voiceovers and revolutionise the way you engage with people across different cultures, countries, and languages?
Then it’s key to keep up with the latest trends that will take your content to new heights! Fortunately, you won’t have to look far as we’ve whittled down the top three trends to stay on top of as you move into new media, marketing and broadcasting projects.
1) AI vs. Human Translation
You don’t have to be an expert to understand the perks of using AI technology for Captions, Voiceovers and Transcriptions. However there are crucial differences between AI and human transcription and translation that are fundamental in planning for content success.
While AI technology continues to advance, it’s important to know that human experts are unparalleled in quality. While AI may seem like a cheaper and faster alternative to voiceovers, relying solely on it can lead to inaccuracies, misinterpretations, and damage to your brand’s reputation.
Imagine publishing a voiceover that’s crucial to your brand’s messaging, but the AI translation or transcription was subpar, and the content is now misunderstood by your target audience. The result? Damage to your brand’s reputation, both locally and globally.
By using human translation and transcription, you can ensure that the nuances of your brand’s messaging are accurately captured, and your content resonates with your target audience on a profound level.
Our advice? Don’t let a cheaper solution be the undoing of your brand’s reputation and limit the success of your content. Which leads us to trend two…
2) Amplify Your Reach and Accessibility
Having curated content which has taken your team weeks, maybe even months to complete – it’s now time to make it accessible to all by implementing voiceovers. A step, that surprisingly many companies miss.
Giving your audience the option of viewing and listening to your translated content will expand your content’s reach and accessibility like never before. By breaking down language barriers, you’ll effortlessly engage with audiences from various countries and regions – some of which you may have never considered.
Imagine the possibilities when your message is heard loud and clear by a global audience, and even more so when you can connect with them on a deeper level.
3) Compliance and Maximising Potential
While expanding your content’s reach is essential, ensuring compliance and maximising potential is equally crucial. Understanding the complexities of usage rights is vital to prevent legal pitfalls and safeguard your brand’s reputation in global areas. Additionally, taking a strategic approach to localisation is key. It involves more than just translating your content; it means tailoring it to specific cultures and regions, ensuring it resonates with your target audience on a profound level.
By doing so, you’ll unlock the full potential of your brand and create lasting connections across borders.